How a Website Upgrade Drove Member Engagement


Lee Rogers knows a lot about association membership having spent years as the Membership Committee chair for the Apartment Association of Greater Orlando, a trade association representing the multi-family housing industry in Central Florida. Under her watch, the organization has grown significantly both in membership size and in the scope of their work.

As AAGO’s incoming president, Lee has had a front seat view of the organization’s transition from a large legacy AMS to novi.

We sat down with Lee to get her thoughts on the change and the impact that novi AMS has had on her association.

Lee Rogers, Incoming President of AAGO

As a Member Herself

I am not an Internet shopper… I get turned off by something that is cumbersome.  When I see that something is clean and simple, it’s refreshing.

That’s the difference that novi AMS is providing AAGO. It’s easy to navigate, clean, and I can find things.

It’s just easier for me to stay informed and to stay engaged.

As a Regional Manager

In the past, it was more like three or four steps to get our team registered for event, and this friction limited our attendance at events.

Now, it’s easy. We can think about attending an event in the moment and just take care of it. It’s a one-step process.

As an Incoming President

We’re absolutely seeing an increase in member engagement.

Our membership enrollment is way up. Event attendance is hitting records – both on the vendor side and the owner/manager side (AAGO’s primary membership).  Collections are up as well since it’s easy for people to see their outstanding invoices.