Melisa Figueroa
Digital Marketing Strategist

  Melisa’s mantra closely mirrors that of lyrics penned by once-famed rapper, Vanilla Ice; because ‘if there is a problem, yo she’ll solve …

 

Melisa’s mantra closely mirrors that of lyrics penned by once-famed rapper, Vanilla Ice; because ‘if there is a problem, yo she’ll solve it!’ Since solution-finding is her forte, she finds joy in creating positive changes in her clients’ and teammates’ lives with her troubleshooting and marketing skills. Although she is the youngest member of the novi AMS team, Melisa’s professional background and dedication to her customers are integral parts to her team’s success. “Besides,” she quips, “someone’s gotta keep ‘em young!”

 

Graduating with a degree in Public Relations from the University of Florida in 2016, Melisa is no stranger to professional associations and societies. During college, she was very involved with Alpha Delta Pi, and took part in public relations work for her sorority. As a committed member to various associations, including the Public Relations Student Society of America and the American Marketing Association, Melisa can account first-hand the struggles and issues with association software. In her current role with novi AMS, she loves the fact that she can take her experience with web development and help clients with a problem. She is dedicated to getting to the bottom of any technical issue that may pop up, and is quick to dive in to the back-end of the system to remedy any situation a client may be having.

 

Besides utilizing her experience with technical troubleshooting and client relations that she gained during her internships with Victoria’s Secret, iHeart Media and the Ronald McDonald House, Melisa also works on creating a strategic online presence through her creative marketing efforts. Whether it’s helping with client on-boarding or crafting a new SEO initiative, she is willing to do whatever it takes to make sure that the operation runs smoothly.

 

Melisa loves experiencing life in Gainesville, FL, smack dab in the middle of Gator Nation. She currently lives with her fiancé, Chase, and eighty-pound dog, Ham. When she’s not delving into the novi AMS infrastructure, you can find her trying her hand at new recipes, walking/wrangling Ham at the dog park and discovering fun little day-trip locales. Her coworkers and friends would also commend her talent for being able to turn awkward situations into not-so-awkward situations. But most importantly, she is known to make the world’s best macaroni and cheese.