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Session Catalogue

Charles Stanisce

Customer Growth Strategist

Biography

As a former Director of Marketing & Technology for a 5-Star Accredited Chamber of Commerce, Charles reinvented an outdated marketing approach that stood out against the competition. Utilizing modern best practices, he created a member experience that nurtured prospective members and turned them into powerful promoters.

In his current role at Novi AMS, Charles works closely with both prospective and existing clients to develop strategies for their marketing and website needs. With 10+ years of experience as an association professional, he continues to stay up to date on the latest trends that drive member engagement. He believes that associations can be just as effective as large corporations by leveraging their marketing and technology to attract, engage, and delight their members.

Charles Stanisce Headshot

Where Charles Has Presented

  • Florida Society of Association Executives (FSAE)
  • California Society of Association Executives (CalSAE)
  • New England Society of Association Executives (NE/SAE)
  • Council of Community Bank Associations (CCBA)
  • Novi Summit

Recent Presentations

Charles regularly speaks for state, local, and regional societies of association professionals on a range of topics. Some of his more recent sessions can be found below:

11 Tips to Make Your Website Your #1 Marketing Tool


Session Description

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number-one marketing tool.


Learning Objectives

  • Understand the impact a positive website user experience has on your membership journey.
  • Walk away with actionable tactics to improve your website's marketing funnel today.
  • Discover technology tools you can use to test and improve your website user experience.


Session Details

  • The session length is designed to be an interactive 60-minute presentation.
  • Abridged versions are available in 30 or 45-minute formats.
  • Audience(s): Membership, Marketing, and Communication.

What Successful Businesses Know (and How Your Association Can Implement Their Strategies)


Session Description

In today’s fast-paced, highly competitive landscape, the most successful businesses have mastered the art of marketing and sales, investing billions of dollars in research and development to refine their processes to stay ahead of the competition. So, what can associations that often have fewer resources learn from these industry leaders? Join us as we dive into the key marketing and sales strategies leading companies use to drive growth. You'll walk away with applications using these strategies to increase member engagement, revenue, and create lasting value for your members.


Learning Objectives

  • Identify key marketing and sales strategies used by leading companies around the world to drive growth in a competitive market.
  • Learn how your association can apply these proven strategies to enhance member engagement, increase revenue, and improve member retention.
  • Explore cost-effective techniques for leveraging these proven strategies to optimize your marketing and sales efforts within an association setting.


Session Details

  • The session length is designed to be an interactive 60-minute presentation.
  • Abridged versions are available in 30 or 45-minute formats.
  • Audience(s): Membership, Marketing, Events, and Communication.

Contact Information