Sponsorship & Partnership Resources

Novi AMS Brand Guidelines

We're so excited to partner with you! Below you'll find logos in multiple formats, our color palette, typography, and usage rules.

Assets

Logo Downloads

Use the primary full-color logo whenever possible. Alternate versions exist for specific placement contexts. Do not modify, recolor, or recreate the logo.

Primary Logo

Default logo. Use on white or light backgrounds in all standard applications.

↓PNG

Reverse Logo

Use when placing the logo on blue or other dark-colored backgrounds.

↓PNG

Reverse Logo — Dark Background

Use when opacity could be an issue, such as with embroidery or dark merchandise.

↓PNG

Visual Identity

Color Palette

Primary Colors

Blue — Web

#0078d4

RGB 0 / 120 / 212

Blue — Print

#007cdc

RGB 0 / 124 / 220
CMYK 90 / 84 / 0 / 0
PMS 285 C

Green — Web

#459836

RGB 69 / 152 / 54

Green — Print

#56b349

RGB 86 / 179 / 73
CMYK 70 / 3 / 100 / 0
PMS 360 C

Secondary Colors

Dark Gray

#404242

RGB 64 / 66 / 66
CMYK 68 / 69 / 59 / 45
PMS 446 C

Light Gray

#eeeeee

RGB 238 / 238 / 238
CMYK 5 / 4 / 4 / 0
PMS Cool Gray 1 C

White

#ffffff

RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0

Accent Colors

Light Blue

#8cc1e5

RGB 140 / 193 / 229
CMYK 43 / 11 / 1 / 0
PMS 283 C

Light Green

#7bd36c

RGB 123 / 211 / 108
CMYK 53 / 0 / 77 / 0
PMS 7487 C

Accessibility & Color Contrast

Novi AMS strives to meet a minimum of WCAG 2 Level AA compliance — a 4.5:1 contrast ratio for normal text, 3:1 for large text and UI components — and Level AAA where possible. Verify color combinations using WebAIM's contrast checker.

Visual Identity

Typography

Novi AMS uses Source Sans Pro for all headings and Roboto (Light 300) for body copy. Both are available on Google Fonts.

H1 Heading

Global H1 Source Sans Pro · 700 · 44px
Line height 1.4 · Letter spacing −1px
Color #404242

H2 Heading

Global H2 Source Sans Pro · 700 · 38px
Line height 1 · Letter spacing −1px
Color #404242

H3 Heading

Global H3 Source Sans Pro · 700 · 32px
Line height 1 · Letter spacing −1px
Color #404242

H4 Heading

Global H4 Source Sans Pro · 700 · 25px
Line height 1 · Letter spacing −1px
Color #0078d4

H5 Heading

Global H5 Source Sans Pro · 700 · 19px
Line height 1 · Letter spacing −1px
Color #404242

H6 Heading

Global H6 Source Sans Pro · 400 · 19px
Line height 1 · Letter spacing −0.5px
Color #0078d4

Body copy — Roboto Light. The quick brown fox jumps over the lazy dog.

Global P (Body Copy) Roboto · 300 · 16px
Line height 1.6 · Letter spacing 0
Color #404242

Link & Link Hover

Global Link Roboto · 400 · 16px
Line height 1.6 · Letter spacing 0
Color #0078d4

Guidelines

Logo Usage Rules

The logo should never be altered. The simple rule: if it changes the logo in any way — don't do it.

✓ Do

✓ Use the primary full-color logo on white or light backgrounds.
✓ Use the reverse (white) logo on blue or dark backgrounds.
✓ Maintain the protection area — keep clear space around the logo at all times.
✓ Use vector (EPS) files for print and large-format applications.
✓ Always write "Novi AMS" with a capital N and a space between Novi and AMS.
✓ Use the icon/favicon version in small spaces like app icons and browser tabs.

✗ Don't

✗ Don't break the logo apart or use just a portion of it.
✗ Don't crowd the logo — nothing should intrude on the protection area.
✗ Don't recolor the logo or apply color overlays.
✗ Don't add a stroke, drop shadow, or outline on or behind the logo.
✗ Don't change the relative font size of any letters or words.
✗ Don't use outdated versions of the logo.

Name Usage

Novi AMS

Always capitalize the "N" in Novi. Always include a space between "Novi" and "AMS". Never write "NoviAMS," "novi AMS," or "NOVI AMS."