Our Story

"Built by Associations for Associations" Isn't Just a Slogan

The Setting

The Apartment Association of Greater Orlando‘s strategic planning session.

The Purpose

A two-day meeting of the minds, the Board, committee chairs and staff came together to talk about the vision for the association. Where it’s been. Where it’s going. The successes. The struggles. What the participants didn’t know was that this session would be a watershed moment for trade associations and a life changing event for its staff.

The Story

During the meeting, the AAGO board wrestled with a painful problem. The AMS they migrated to was a nightmare. Frustrations were vented. Horror stories were told. Accounting that should take a day, took weeks. Reports were never right. The software wouldn’t sync with QuickBooks. Even the workarounds required workarounds.

There were a lot of smart, experienced people at the session. Among them was Russ Webb, who was brought in to facilitate. Russ is known as the tech guru in the association world; always on top of the latest trends, products and gadgets. (Russ was the one to break it to the members that their AMS simply wasn’t made for trade associations, and there wasn’t a current fix.)

Then there was Chip Tatum, CEO of AAGO. Salt of the earth, people could rely on Chip. He likes to push the envelope while simultaneously considering the possible pitfalls. And if Chip says something will get done, it will get done.

Also in attendance was Pete Zimek, President and Founder of iLS network. Pete and his team successfully built a network of online apartment guides that competes head-to-head with the national players. Pete knows the challenges trade associations face and has held numerous leadership positions at associations across Florida.

novi AMS was born out of an association's strategic planning session.

After hours of wrangling with the AMS problem, Lauren Kerby, President of AAGO, spoke up. A straight shooter originally from the great state of Texas, Lauren looked at Pete, pointed her finger his way, and uttered four simple words:

“Pete, you do it!”

By “do it,” she meant create a smarter, simpler AMS. Build an AMS that meets the specific needs of associations. Why Pete? Pete was an association insider, and this had to be an inside job.

Pete’s first instinct when presented with this mandate: Duck under the table. This wouldn’t be easy. He knew it would take a big commitment of time, money, resources and focus. They don’t know what they’re asking for, he thought.

But Pete has never been one to run from a challenge. Plus, he got encouragement from Russ and Chip. “You can do this,” they told him. Pete finally agreed, but he had a mandate of his own. He challenged Chip and Russ. If we are going to do this, he said, you have to be part of it. You’ll both need to participate at every turn throughout the process. Be involved. Every. Single. Day. It also couldn’t just be the two of them. Chip and Russ needed to elicit other leaders in the association world to consult.

The first person Chip and Russ elicited to this crazy, wonderful, daunting challenge was Adam Skolnik, Executive Director of the Maryland Multi-Housing Association. Adam is a whiz with numbers and books. More importantly, Adam is honest. Blunt. To the point. He’d keep it real.

Next to be recruited was Kelle Senye´, Executive Director of the Apartment Association of New Mexico. Kelle is a self proclaimed, unabashed non-techie, which made her the perfect guinea pig. She represents the majority of the staff and AEs who would have to use the AMS on a regular basis.

Ultimately, this team made the commitment to contribute ideas, find solutions to problems, and work side-by-side to build a simpler, smarter, groundbreaking AMS. And that’s exactly what they did. novi AMS® is the only AMS that was created by trade associations, for trade associations. That’s what makes novi AMS® different: It just works!

We are witnessing an incredible breakthrough in AMS software.
A revolution is happening. This is your chance to take up the flag of innovation and move all trade associations ever forward.

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